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Sotaro Katsumata
勝又 壮太郎
Sotaro Katsumata
勝又 壮太郎
Graduate School of Economics Business and Management,Professor
katsumata econ.osaka-u.ac.jp

Research History 7

  1. 2024/04 - Present
    Tohoku University Graduate School of Economics and Management Visiting Professor

  2. 2023/05 - Present
    Osaka University Graduate School of Economics Professor

  3. 2022/12 - 2024/03
    Tohoku University Graduate School of Economics and Management Visiting Associate Professor

  4. 2015/04 - 2023/04
    Osaka University Graduate School of Economics Associate Professor

  5. 2021/08 - 2022/08
    University of Maryland Robert H. Smith School of Business Visiting Associate Professor

  6. 2011/10 - 2015/03
    Nagasaki University Faculty of Economics Associate Professor

  7. 2011/04 - 2011/09
    Nagasaki University Faculty of Economics Assistant Professor

Education 3

  1. The University of Tokyo Graduate School of Economics

    2008/04 - 2011/03

  2. The University of Tokyo Graduate School of Economics

    2005/04 - 2007/03

  3. University of Tsukuba School of Science and Engineering College of Policy and Planning Sciences

    2001/04 - 2005/03

Committee Memberships 9

  1. 日本消費者行動研究学会 理事 Academic society

    2023/11 - Present

  2. 組織学会 「組織科学」シニアエディター Academic society

    2019/10 - Present

  3. 日本マーケティング・サイエンス学会 理事 Academic society

    2019/07 - Present

  4. 日本マーケティング学会 ジャーナル編集委員 Academic society

    2019/04 - Present

  5. 日本行動計量学会 和文誌編集委員 Academic society

    2015/05 - Present

  6. 沖縄総合事務局 令和5年度沖縄県産黒糖需要拡大・安定供給体制確立実証事業 戦略検討委員会委員 Municipal

    2023/05 - 2024/03

  7. 組織学会 「組織科学」編集委員 Academic society

    2021/11 - 2023/10

  8. 日本消費者行動研究学会 幹事 Academic society

    2018/06 - 2023/10

  9. 日本マーケティング・サイエンス学会 研究委員 Academic society

    2015/10 - 2019/06

Research Areas 1

  1. Humanities & social sciences / Commerce / Marketing

Awards 15

  1. マーケティングジャーナル2023 / ベストペーパー賞

    西本章宏, 勝又壮太郎 日本マーケティング学会 2023/10

  2. 第38回 組織学会高宮賞(論文部門)

    勝又壮太郎, 金勝鎮 組織学会 2022/06

  3. 研究奨励賞(青木幸弘賞)

    多田伶, 勝又壮太郎 日本消費者行動研究学会 2020/10

  4. JIMSベストポスター賞

    金勝鎮, 勝又壮太郎 日本マーケティング・サイエンス学会 2019/12

  5. 優秀論文賞

    西本章宏, 勝又 壮太郎 日本商業学会 2019/06

  6. JSICR Best Paper Award Finalist

    Sotaro Katsumata, Takeyasu Ichikohji, Bosul Yoo The Japan Society of Information and Communication Research 2018/06

  7. Osaka University

    Sotaro Katsumata Osaka University 2017/11

  8. Outstanding Paper, 2017 Emerald Literati Network Awards for Excellence

    Sotaro Katsumata, Junyi Song Emerald Publishing Limited 2017/05

  9. 助成研究 準吉田秀雄賞(常勤研究者の部)

    勝又 壮太郎, 西本章宏 公益財団法人吉田秀雄記念事業財団 2014/11

  10. 事例研究賞

    勝又 壮太郎, 阿部誠 日本オペレーションズ・リサーチ学会 2012/09

  11. 一般部門最優秀賞

    勝又 壮太郎, 阿部誠 経営科学系研究部会連合協議会主催 平成22年度データ解析コンペティション 2011/07

  12. 最優秀賞

    本橋永至, 勝又壮太郎, 西本章宏, 高橋一樹, 石丸小也香 野村総合研究所 マーケティング分析コンテスト 2011 2011

  13. 優秀論文賞

    西本章宏, 勝又壮太郎, 石丸小也香 日本消費者行動研究学会 2011

  14. 最優秀賞

    勝又 壮太郎, 桑島由芙 宣伝会議・野村総合研究所共催 マーケティング分析コンテスト 2008 2009/01

  15. 学生部門最優秀賞

    勝又 壮太郎 経営科学系研究部会連合協議会 平成17年度データ解析コンペティション 2006/03

Papers 78

  1. Exploring the nexus of board gender diversity in corporate philanthropy moderated by buyer and supplier centrality: the evidence from Japan

    Shanping Hu, Sotaro Katsumata, Xi Li, Huijing Gao

    Asia Pacific Journal of Marketing and Logistics p. 1-19 2025/07/25 Research paper (scientific journal)

    Publisher: Emerald
  2. How “smart” should smart products look? Exploring boundary conditions of the Most-Advanced-Yet-Acceptable (MAYA) principle

    Atsushi Akiike, Sotaro Katsumata, Tohru Yoshioka-Kobayashi, Chris Baumann

    Journal of Business Research Vol. 189 p. 115108-115108 2025/02 Research paper (scientific journal)

    Publisher: Elsevier BV
  3. Supplier–buyer (in)congruence in environmental management accounting for sustainable development in the context of Japan

    Yanqin Zeng, Sotaro Katsumata, Xi Li, Qingyu Zhang

    Sustainable Development 2025/02 Research paper (scientific journal)

  4. Organizational inclusion and sustainable development: An empirical evidence from the context of Eastern culture

    Yanqin Zeng, Sotaro Katsumata, Qingyu Zhang, Xi Li

    Sustainable Development 2024/10 Research paper (scientific journal)

  5. The Value-Enhancing Effects of Psychological Ownership of Payment Methods on Consumers’ Spending and Receiving Behavior

    Akihiro Nishimoto, Sotaro Katsumata

    Quarterly Journal of Marketing 2024/07/19 Research paper (scientific journal)

  6. Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products

    Yanxi Yi, Wangshuai Wang, Sahar Karimi, Sotaro Katsumata, Lu (Monroe) Meng

    Psychology & Marketing 2024/07 Research paper (scientific journal)

  7. 消費者はどのように決済手段を選択するか?状況的要因と個人要因を用いた選択行動分析

    中野暁, 勝又壮太郎, 山口真一, 一小路武安, 生稲史彦

    マーケティング・サイエンス Vol. 31 No. 1 p. 9-37 2024/03 Research paper (scientific journal)

  8. Exploring the Impact of Cybernetic Avatars and Head-Mounted Displays on Various Aspects of Well-Being

    Shinichi Yamaguchi, Hidetaka Oshima, Satoshi Nakano, Sotaro Katsumata, Takeyasu Ichikoji, Eri Inoue, Fumihiko Ikuine

    2024

    Publisher: Elsevier BV
  9. An Empirical Analysis of Psychological Factors in Japanese Individual Number Card Acquisition Behavior: Examination of effective promotion measures

    Shinichi Yamaguchi, Eri Inoue, Hidetaka Oshima, Satoshi Nakano, Sotaro Katsumata, Takeyasu Ichikoji, Fumihiko Ikuine

    SSRN Electronic Journal 2024 Research paper (scientific journal)

    Publisher: Elsevier BV
  10. The Exogenous Shocks of the COVID-19 Pandemic and the Cognitions of Digital Transformation in Society

    Chiharu Shimizu, Sotaro Katsumata

    Organizational Science Vol. 57 No. 2 p. 63-78 2023/12 Research paper (scientific journal)

  11. Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

    Sotaro Katsumata, Akihiro Nishimoto, P.K. Kannan

    Journal of Retailing and Consumer Services Vol. 75 p. 103453-103453 2023/11 Research paper (scientific journal)

    Publisher: Elsevier BV
  12. Embedded lead users in the organization and consumer lead users in the market

    Chiharu Shimizu, Sotaro Katsumata

    Annals of Business Administrative Science Vol. 22 No. 5 p. 75-89 2023/10/15 Research paper (scientific journal)

    Publisher: Global Business Research Center
  13. Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting

    Akihiro Nishimoto, Sotaro Katsumata

    Japan Marketing Journal Vol. 43 No. 1 p. 53-65 2023/06/30 Research paper (scientific journal)

    Publisher: Japan Marketing Academy
  14. The Development and Validation of Consumer Thinking Modes Scale

    Rei Tada, Sotaro Katsumata

    Advances in Consumer Studies Vol. 29 No. 1-2 p. 1-26 2023/03 Research paper (scientific journal)

  15. Sightseeing spot satisfaction of inbound tourists: comparative analysis of first-time visitors and repeat visitors in Japan

    Yoo, B., Katsumata, S.

    International Journal of Tourism Cities Vol. 9 No. 1 2023 Research paper (scientific journal)

    Publisher: Emerald
  16. Competitive Strategies of Communication Platforms in the Period of Hegemony, Maturity, and Growth―From the Perspective of Relationship with Other Apps in Shopping Baskets

    Takeyasu Ichikohji, Sotaro Katsumata, Satoshi Nakano, Shinichi Yamaguchi, Fumihiko Ikuine

    Organizational Science Vol. 55 No. 3 p. 34-48 2022/03 Research paper (scientific journal)

  17. A Quantitative Analysis of Industrial Design and Social Change Focusing on Product Identity and Image

    Rei Tada, Seungjin Kim, Sotaro Katsumata

    Organizational Science Vol. 55 No. 3 p. 21-33 2022/03 Research paper (scientific journal)

  18. Changes in the use of mobile devices during the crisis: Immediate response to the COVID-19 pandemic

    Katsumata, S., Ichikohji, T., Nakano, S., Yamaguchi, S., Ikuine, F.

    Computers in Human Behavior Reports Vol. 5 p. 100168-100168 2022/03 Research paper (scientific journal)

    Publisher: Elsevier BV
  19. High-end luxury wine demand and income inequality

    Donz{\'e}, P.-Y., Katsumata, S.

    International Journal of Wine Business Research Vol. 34 No. 1 p. 112-132 2022/02/02 Research paper (scientific journal)

    Publisher: Emerald
  20. National Culture and Culinary Exploration: Japan Evidence of Heterogenous Moderating Roles of Social Facilitation

    Liu, B., Wang, Y., Katsumata, S., Li, Y., Gao, W., Li, X.

    Frontiers in Psychology Vol. 12 2021/11/25 Research paper (scientific journal)

    Publisher: Frontiers Media SA
  21. Emergent-Nature Consumers as the Source of Innovation for Rapid Change:

    Akihiro Nishimoto, Sotaro Katsumata, Eiji Motohashi

    Japan Marketing Journal Vol. 40 No. 4 p. 44-57 2021/03/31 Research paper (scientific journal)

    Publisher: Japan Marketing Academy
  22. The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing

    Tan, Y., Geng, S., Katsumata, S., Xiong, X.

    Journal of Retailing and Consumer Services Vol. 63 2021 Research paper (scientific journal)

  23. Incremental Product Improvement by Market Restriction: Why Screen Size of Smartphones Gradually Gets Larger?

    Sotaro Katsumata, Seungjin Kim

    Organizational Science Vol. 54 No. 2 p. 62-76 2020/12 Research paper (scientific journal)

    Publisher: The Academic Association for Organizational Science
  24. Autoencoder-Enabled Potential Buyer Identification and Purchase Intention Model of Vacation Homes

    Li, F., Katsumata, S., Lee, C.-H., Ye, Q., Dahana, W.D., Tu, R., Li, X.

    IEEE Access Vol. 8 p. 212383-212395 2020/11 Research paper (scientific journal)

    Publisher: Institute of Electrical and Electronics Engineers ({IEEE})
  25. Dynamic Impacts of Aspects of Appearance and Technology on Consumer Satisfaction: Empirical Evidence from the Smartphone Market

    Seungjin Kim, Sotaro Katsumata, Atsushi Akiike

    The Review of Socionetwork Strategies Vol. 14 No. 2 p. 205-225 2020/10/28 Research paper (scientific journal)

    Publisher: Springer Science and Business Media {LLC}
  26. 評価付き自然言語データの定量分析: どのような消費者レビューが「参考になった」を集めるのか?

    Seungjin Kim, Rei Tada, Sotaro Katsumata

    Kodo Keiryogaku (The Japanese Journal of Behaviormetrics) Vol. 47 No. 2 p. 99-109 2020/09 Research paper (scientific journal)

    Publisher: The Behaviormetric Society
  27. 消費者の知覚混乱度と購買後評価の関係性: 情報処理プロセスに注目した実証的検討

    Rei Tada, Sotaro Katsumata

    Vol. 47 No. 2 p. 111-121 2020/09 Research paper (scientific journal)

  28. 消費者行動論のための無意識的思考研究の体系化

    Vol. 26 No. 1-2 p. 23-48 2020/03 Research paper (scientific journal)

  29. The impact of multidimensional country distances on consumption of specialty products: A case study of inbound tourists to Japan

    Li, X., Katsumata, S.

    Journal of Vacation Marketing Vol. 26 No. 1 p. 18-32 2020/01 Research paper (scientific journal)

    Publisher: {SAGE} Publications
  30. The dilemma of design innovation

    Atsushi Akiike, Tohru Yoshioka-Kobayashi, Sotaro Katsumata

    Annals of Business Administrative Science Vol. 18 No. 6 p. 209-222 2019/12/15 Research paper (scientific journal)

    Publisher: Global Business Research Center
  31. 電子漫画作品の人気要因: 作者によるアイデンティティと読者によるイメージの距離

    リュ ボスル, 勝又 壮太郎

    情報通信学会誌 Vol. 37 No. 2 p. 81-92 2019/10 Research paper (scientific journal)

  32. ソーシャルメディアの影響を考慮したマスメディア広告の総合効果測定

    勝又壮太郎, 西本章宏, 本橋永至

    大阪大学経済学 Vol. 68 No. 3-4 p. 13-20 2019/03 Research paper (bulletin of university, research institution)

  33. The impact of customer orientation on the quantity and quality of user-generated content: A multi-country case study of mobile applications

    Bosul Yoo, Sotaro Katsumata, Takeyasu Ichikohji

    Asia Pacific Journal of Marketing and Logistics Vol. 31 No. 2 p. 516-540 2019/01 Research paper (scientific journal)

    Publisher: Emerald
  34. Influence of individual characteristics on whether and how much consumers engage in showrooming behavior

    Wirawan Dony Dahana, Hee Jae Shin, Sotaro Katsumata

    Electronic Commerce Research Vol. 18 No. 4 p. 665-692 2018/12/01 Research paper (scientific journal)

  35. Joint Classification Model of Topic and Polarity: Finding Satisfaction and Dissatisfaction Factors from Airport Service Review

    Kosuke Mizufune, Sotaro Katsumata

    2018 IEEE International Conference on Data Mining Workshops (ICDMW) p. 856-863 2018/11 Research paper (international conference proceedings)

  36. What was the Galapagos ke-tai?

    Atsushi Akiike, Sotaro Katsumata

    Annals of Business Administrative Science Vol. 17 No. 5 p. 227-240 2018/10/15 Research paper (scientific journal)

    Publisher: Global Business Research Center
  37. コンジョイントデザインを用いた消費者のWillingness to Pay測定方法の比較

    西本章宏, 勝又壮太郎

    流通研究 Vol. 21 No. 3 p. 15-25 2018/10 Research paper (scientific journal)

  38. Market Disruption and Creation on Megamarketing

    Akihiro Nishimoto, Sotaro Katsumata

    Organizational Science Vol. 51 No. 3 p. 31-45 2018/03 Research paper (scientific journal)

  39. The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis

    Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa

    The Review of Socionetwork Strategies Vol. 11 No. 2 p. 129-142 2017/12/27 Research paper (scientific journal)

    Publisher: Springer Science and Business Media {LLC}
  40. How Team Organization of Design Patent Creators Affects Consumer Design Evaluation? An Empirical Analysis of Automobile Industry

    Sotaro Katsumata, Atsushi Akiike, Tohru Yoshioka-Kobayashi

    Proceedings in the 2017 Annual PDMA Research Forum 2017/11 Research paper (international conference proceedings)

  41. Multiple information devices users in the era of digital convergence: The relationship between YouTubers and YouTube viewers

    Takeyasu Ichikohji, Sotaro Katsumata

    Annals of Business Administrative Science Vol. 16 No. 5 p. 215-228 2017/10 Research paper (scientific journal)

    Publisher: Global Business Research Center
  42. Gradual Change of the Diffusion Process in the Maturation of the Smartphone Game Market

    Sotaro Katsumata, Takeyasu Ichikohji, Bosul Yoo

    Vol. 35 No. 2 p. 33-43 2017/09 Research paper (scientific journal)

    Publisher:
  43. Segregation of digital game users: An empirical comparison of smartphones and gaming consoles

    Sotaro Katsumata, Takeyasu, Ichikohji

    Proceedings of the 14th ITS Asia-Pacific Conference 2017/06 Research paper (international conference proceedings)

  44. A Multi-Country Comparison of User Innovation Behaviors on Smartphone Application

    Bosul Yoo, Sotaro Katsumata, Takeyasu, Ichikohji

    Proceedings of the 14th ITS Asia-Pacific Conference 2017/06 Research paper (international conference proceedings)

  45. カテゴリーベース処理の選択行動モデルと市場戦略への示唆

    Sotaro Katsumata, Wirawan Dony Dahana, Nozomi Nakajima

    Communications of the Operations Research Society of Japan Vol. 62 No. 2 p. 92-100 2017/02 Research paper (scientific journal)

  46. 市場創造と普及のダイナミクス

    Sotaro Katsumata, Akihiro Nhishimoto

    Transactions of the Academic Association for Organizational Science Vol. 5 No. 2 p. 1-9 2016/12 Research paper (scientific journal)

    Publisher: The Academic Association for Organizational Science
  47. Characteristics of Dual Product Users

    Atsushi AKIIKE, Sotaro KATSUMATA

    Annals of Business Administrative Science Vol. 15 No. 3 p. 149-161 2016/06/15 Research paper (scientific journal)

    Publisher: Global Business Research Center
  48. 市場創造と成熟過程における社会的関心の推移:新聞記事から読み解く市場の変質

    Sotaro Katsumata, Akihiro Nishimoto

    消費者行動研究 Vol. 22 No. 1-2 p. 27-48 2016/03 Research paper (scientific journal)

  49. The Relationship between Content Creation and Monetization by Consumers: Amateur Manga (Doujinshi) and Music in Japan

    Takeyasu Ichikohji, Sotaro Katsumata

    Annals of Business Administrative Science Vol. 15 No. 2 p. 89-103 2016/03 Research paper (scientific journal)

    Publisher: Global Business Research Center
  50. The reciprocal effects of country-of-origin on product evaluation: An empirical examination of four countries

    Sotaro Katsumata, Junyi Song

    Asia Pacific Journal of Marketing and Logistics Vol. 28 No. 1 p. 92-106 2016/01/11 Research paper (scientific journal)

    Publisher: Emerald Group Publishing Ltd.
  51. The Strategy of Category Priming for Avoiding Commoditization : The Priming Effects on Consumers' Willingness to Pay and Its Moderator Variables

    Vol. 18 No. 1 p. 29-54 2016 Research paper (scientific journal)

    Publisher:
  52. 消費者知識とデザインの新奇性の関係:電気自動車の外観イメージ事例から

    Atsushi Akiike, Sotaro Katsumata

    組織科学 Vol. 49 No. 3 p. 47-59 2016 Research paper (scientific journal)

    Publisher: The Academic Association for Organizational Science
  53. 新しい価値をもたらす消費者の発信行動:コンテンツ産業における消費、支援、伝達、創造活動とその関係性の定量分析

    Takeyasu Ichikohji, Sotaro Katsumata

    組織科学 Vol. 49 No. 3 p. 33-46 2016 Research paper (scientific journal)

    Publisher: The Academic Association for Organizational Science
  54. Website Classification Using Latent Dirichlet Allocation and its Application for Internet Advertising

    Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa

    2016 IEEE 16TH INTERNATIONAL CONFERENCE ON DATA MINING WORKSHOPS (ICDMW) p. 538-544 2016 Research paper (international conference proceedings)

  55. Review and Future Research Directions of the Innovation Diffusion Theory Using a Bibliometric Approach

    Sotaro Katsumata, Akihiro Nishimoto, Wirawan Dony Dahana, Atsuhiko Iino, Akihiro Inoue

    マーケティング・サイエンス Vol. 24 No. 1 p. 26-52 2016 Research paper (scientific journal)

    Publisher:
  56. New Models of Competitive Market Structure Analysis

    Sotaro Katsumata, Akihiro Nishimoto

    Keiei to Keizai (Journal of Business and Economics) Vol. 95 No. 1月2日 p. 163-196 2015/09 Research paper (bulletin of university, research institution)

    Publisher:
  57. Should New Products in a New Category Look New? An Empirical Assessment of the Relationship between Design Newness and Category Maturity

    Atsushi Akiike, Sotaro Katsumata

    Proceedings in the 2015 Annual PDMA Research Forum 2015/09 Research paper (international conference proceedings)

  58. The Multidimensionality of Design Newness: An Empirical Survey of Product Appearance and Preference

    Atsushi Akiike, Sotaro Katsumata

    Proceedings in the 2014 Annual PDMA Research Forum 2014/09 Research paper (international conference proceedings)

  59. The Relationship between Innovation and Consumption of Internet Users

    ICHIKOHJI Takeyasu, KATSUMATA Sotaro

    ABAS Vol. 13 No. 1 p. 17-29 2014 Research paper (scientific journal)

    Publisher: Global Business Research Center
  60. Individual-Level Store Visit Analysis Using a Spatial Segmentation Model

    Sotaro Katsumata

    Behavoirmetrika Vol. 41 No. 2 p. 169-194 2014 Research paper (scientific journal)

  61. タレント属性のテレビ広告効果測定:タレントイメージと製品カテゴリーとの適合関係分析

    勝又壮太郎, 高橋一樹, 本橋永至, 石丸小也香, 西本章宏, 鈴木暁, 河原達也

    オペレーションズ・リサーチ Vol. 59 No. 1 p. 42-51 2014/01 Research paper (scientific journal)

    Publisher: 公益社団法人日本オペレーションズ・リサーチ学会
  62. Which Factor Matters to the Formation of Strategic Alliance Network: Industry, Firm or Network?

    Takahisa Wakabayashi, Sotaro Katsumata

    Organizational Science Vol. 47 No. 1 p. 69-79 2013 Research paper (scientific journal)

    Publisher: The Academic Association for Organizational Science
  63. 代替案の絞り込み過程を組み込んだブランド選択行動分析

    勝又壮太郎, 阿部誠

    オペレーションズ・リサーチ Vol. 57 No. 2 p. 53-62 2012/02 Research paper (scientific journal)

    Publisher: 公益社団法人日本オペレーションズ・リサーチ学会
  64. デジタル化がもたらすコンテンツ業界全体の転換に関する、生産・流通・消費の一貫研究―消費者の生産活動におけるインターネットの役割

    生稲史彦, 勝又壮太郎, 一小路武安, 半澤誠司, 和田剛明

    電気通信普及財団研究調査報告書 Vol. 26 p. 66-76 2011/12

  65. Theory and Practice of Customer Relationship Management

    Sotaro Katsumata

    the University of Tokyo 2011/03 Doctoral thesis

  66. ファジーベースの製品カテゴライゼーション: カテゴリー不確実性におけるマルチプル・カテゴリー製品への適用可能性

    西本章宏, 勝又壮太郎, 高橋一樹, 石丸小也香

    Vol. 17 No. 1 p. 85-110 2011 Research paper (scientific journal)

  67. リードユーザーの再構成と生産する消費者の特性: 音楽産業を事例に

    勝又壮太郎, 一小路武安

    消費者行動研究 Vol. 17 No. 1 p. 57-84 2011 Research paper (scientific journal)

  68. Key Decision Making Factors of Firms in a Loyalty Program Alliance Network

    Vol. 19 No. 1 p. 23-49 2011 Research paper (scientific journal)

    Publisher:
  69. 購買プロセスにおけるメディアの違いによる広告効果の比較―SCAPモデルの提案

    板倉明宏, 勝又壮太郎, 森雅洋

    日経広告研究所報 Vol. 258 No. 4 p. 10-17 2011 Research paper (bulletin of university, research institution)

    Publisher: 日経広告研究所
  70. A Comparison of Two Lead User Measures and an Exploration of their Nature

    Sotaro Katsumata

    研究論文集−教育系・文系の九州地区国立大学間連携論文集− Vol. 5 No. 2 2011 Research paper (bulletin of university, research institution)

  71. 液晶パネル産業におけるメーカーとサプライヤとの関係―信頼の不足するカスタマイズ品取引―

    中川功一, 宋元旭, 勝又壮太郎

    赤門マネジメント・レビュー Vol. 10 No. 7 p. 477-532 2011 Research paper (scientific journal)

    Publisher: 特定非営利活動法人 グローバルビジネスリサーチセンター
  72. デジタル化がもたらすコンテンツ業界全体の転換に関する、生産・流通・消費の一貫研究―音楽業界における消費者調査から

    生稲史彦, 勝又壮太郎, 一小路武安, 半澤誠司, 和田剛明, 野島美保

    電気通信普及財団研究調査報告書 Vol. 25 p. 58-68 2010/10

  73. 需要要因分解モデルによる予測と多面的な顧客理解への活用

    勝又壮太郎, 糸久正人

    オペレーションズ・リサーチ Vol. 55 No. 2 p. 105-112 2010/02 Research paper (scientific journal)

    Publisher: 公益社団法人日本オペレーションズ・リサーチ学会
  74. CGM (消費者発信型メディア)上の発信量は製品カテゴリーとブランドでどう異なるか

    勝又壮太郎, 片平秀貴

    マーケティング・ジャーナル Vol. 118 No. 2 p. 18-30 2010 Research paper (scientific journal)

    Publisher: 日本マーケティング協会
  75. Comparison and application of models for evaluating web sites based on viewing duration and page view count

    Journal of marketing science Vol. 18 No. 1 p. 1-27 2010 Research paper (scientific journal)

    Publisher:
  76. A dynamic preference model for music CD purchase data and its application to CRM

    Journal of marketing science Vol. 16 No. 1 p. 25-47 2009 Research paper (scientific journal)

    Publisher:
  77. Estimating Individual Preference in Music CD Market

    Sotaro Katsumata

    Annals of Business Administrative Science Vol. 7 No. 1 p. 19-32 2008 Research paper (scientific journal)

    Publisher: Global Business Research Center
  78. 音楽CD購買における個人嗜好の推定

    勝又 壮太郎

    オペレーションズ・リサーチ Vol. 52 No. 11 p. 725-731 2007/11 Research paper (scientific journal)

    Publisher: 公益社団法人日本オペレーションズ・リサーチ学会

Misc. 3

  1. Embedded Lead Users in the Organization and Consumer Lead Users in the Market

    Chiharu Shimizu, Sotaro Katsumata

    Jxiv 2023/09 Internal/External technical report, pre-print, etc.

  2. The Text-Score Allocation Model: Finding Latent Topics of Online Review Documents and Multi-Item Ratings

    Sotaro Katsumata, Seungjin Kim

    Discussion Papers In Economics And Business Graduate School of Economics, Osaka University Vol. 20 No. 01 p. 0-0 2020/01 Internal/External technical report, pre-print, etc.

  3. 「達成」と「共有」~ゲームユーザーがもつ2つの志向性~

    勝又壮太郎, 一小路武安

    ファミ通モバイルゲーム白書2017 p. 30-33 2016/11 Article, review, commentary, editorial, etc. (trade magazine, newspaper, online media)

Publications 5

  1. Rによるマーケティング・データ分析 : 基礎から応用まで

    Dahana, Wirawan Dony, 勝又, 壮太郎

    新世社,サイエンス社(発売) 2023/03

    ISBN: 9784883843671

  2. マーケティング

    西本, 章宏, 勝又, 壮太郎

    日本評論社 2022/12

    ISBN: 9784535806153

  3. メガマーケティングによる市場創造戦略 : 携帯音楽配信サービスの誕生

    西本, 章宏, 勝又, 壮太郎

    日本評論社 2020/03

    ISBN: 9784535559448

  4. 競争を味方につけるマーケティング:脱コモディティ化のための新発想

    勝又壮太郎, 西本章宏

    有斐閣 2016/02 Scholarly book

    ISBN: 9784641164680

  5. コンテンツ産業における消費者の生産活動

    勝又壮太郎, 一小路武安

    ミネルヴァ書房 2013/10 Scholarly book

    ISBN: 9784623066773

Media Coverage 3

  1. テキストデータから、通常の分析では見えない"文脈"を抽出 電通と大阪大学大学院経済学研究科、「MINUKERU」を共同開発

    電通

    2024/06/28

  2. 「ネット活用に習熟」前提に コロナ後の消費市場

    日本経済新聞社

    2021/08/23

  3. 「売れない時代」打破できるか(下)購買データの過信は禁物 購入経緯や忠誠心 映さず

    日本経済新聞社

    2017/02/06

Institutional Repository 4

Content Published in the University of Osaka Institutional Repository (OUKA)
  1. Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic

    Katsumata Sotaro, Nishimoto Akihiro, Kannan P. K.

    Journal of Retailing and Consumer Services Vol. 75 2023/06/27

  2. The Text-Score Allocation Model : Finding Latent Topics of Online Review Documents and Multi-Item Ratings

    Katsumata Sotaro, Kim Seungjin

    Discussion Papers In Economics And Business Vol. 20-01 p. 1-35 2020/01

  3. Measuring Total Effects of Advertising Including Mediation Effect of Social Media on Sales

    Katsumata Sotaro, Nishimoto Akihiro, Motohashi Eiji

    Osaka Economic Papers Vol. 68 No. 3‐4 p. 1-20 2019/03

  4. The Impact of Customer Orientation on Quantity and Quality of User-Generated Content : A Multi-Country Case Study of Mobile Applications

    Yoo Bosul, Katsumata Sotaro, Ichikohji Takeyasu

    Discussion Papers In Economics And Business Vol. 17-12 p. 1-21 2017/05