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WIRAWAN DONY DAHANA
WIRAWAN DONY DAHANA
WIRAWAN DONY DAHANA
WIRAWAN DONY DAHANA
Graduate School of Economics Business and Management, Professor

keyword Retailing,Electronic Commerce,Consumer Behavior,Marketing

Research History 3

  1. 2019/01 - Present
    The University of Osaka Graduate School of Economics Professor

  2. 2014/04 - 2018/12
    The University of Osaka Graduate School of Economics Associate Professor

  3. 2006/04 - 2014/03
    The University of Osaka Graduate School of Economics Assistant Professor

Education 3

  1. Tohoku University Graduate School of Economics and Management

    2003/04 - 2006/03

  2. Tohoku University Graduate School of Economics and Management

    2001/04 - 2003/03

  3. Tohoku University Faculty of Economics

    1997/04 - 2001/03

Research Areas 1

  1. Humanities & social sciences / Commerce /

Papers 53

  1. The Effect of Television-Viewing Motivation and Individual Traits on Zapping Behavior

    Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

    Journal of Promotion Management Vol. 31 No. 5 p. 895-911 2025/07/14 Research paper (scientific journal)

    Publisher: Informa UK Limited
  2. The Role of Prior Attitude and Consumption Orientation in Consumer Response to Unfair Negative Word of Mouth

    Ryo Sakiyama, Ziyuan Wang, Wirawan Dony Dahana, Long Tam Pham

    International Journal of Consumer Studies Vol. 49 No. 3 p. 1-14 2025/05 Research paper (scientific journal)

  3. Building brand loyalty through community

    Dian Wardiana Sjuchro, Akhmad Yani Surachman, Wirawan Dony Dahana, Isni Nurfauziah

    PRofesi Humas 2025/02/12 Research paper (scientific journal)

  4. Impact of online food delivery usage on switching costs, variety seeking and marketing exposure

    Jiaying Zhou, Ryo Sakiyama, Mingqi Ye, Wirawan Dony Dahana

    British Food Journal Vol. 127 No. 4 p. 1270-1286 2025/01/24 Research paper (scientific journal)

    Publisher: Emerald
  5. Impact of on-topic and off-topic discussions on member participation and contribution in a common-identity online community

    Wirawan Dony Dahana, Mirai Igarashi, Ryo Sakiyama, Jiaying Zhou

    Telematics and Informatics Reports Vol. 16 No. December 2024/12 Research paper (scientific journal)

  6. Necro-branding: Elvis Presley as a necro-celebrity

    Chris Baumann, Julian Knowles, Andrew R. Timming, David P. Price, Wirawan Dony Dahana, Yun Shen

    Celebrity Studies Vol. 16 No. 2 p. 180-207 2024/09/02 Research paper (scientific journal)

    Publisher: Informa UK Limited
  7. Interplay of multilingual packaging products on tourists’ affective and cognitive responses in the context of ocean and coastal tourism: The evidence from Greater Bay Area (GBA)

    Yingqi Wu, Qianru Lin, Tingxuan Zhang, Wirawan Dony Dahana, Xi Li

    Ocean & Coastal Management 2024/07 Research paper (scientific journal)

  8. Advancing sustainable development through planetary health – A holistic approach to global health: A systematic review

    Long Tam Pham, Pankaj Kumar, Wirawan Dony Dahana, Hong Duc Nguyen

    Environmental Science & Policy Vol. 155 No. May p. 103709-103709 2024/05 Research paper (scientific journal)

    Publisher: Elsevier BV
  9. Frugal innovation to customers in developed markets : a conjoint analysis

    Zhonghua Lu, Wirawan Dony Dahana

    Osaka Economic Papers Vol. 73 No. 4 p. 30-51 2024/03 Research paper (scientific journal)

  10. The nexus between environmentally responsible behavior and destination attractiveness : The mediating role of place attachment

    Marwa Abdulsalam, Wirawan Dony Dahana

    Osaka Economic Papers Vol. 73 No. 1 p. 1-15 2023/06

  11. When does media multitasking induce store visit and conversion? The influence of motivational factors

    Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Xi Li

    Electronic Commerce Research and Applications Vol. 59 No. May-June p. 101256-101256 2023/05 Research paper (scientific journal)

    Publisher: Elsevier BV
  12. Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship

    Ryo Sakiyama, Wirawan Dony Dahana, Chris Baumann, Mingqi Ye

    Journal of Business Research Vol. 160 No. May p. 113715-113715 2023/05 Research paper (scientific journal)

    Publisher: Elsevier BV
  13. Promoting global health transdisciplinary research for planetary health: Towards achieving the 2030 Agenda for Sustainable Development

    Long Tam Pham, Pankaj Kumar, Wirawan Dony Dahana, Duc Hong Nguyen

    Journal of Global Health Vol. 13 p. 1-4 2023/02/10 Research paper (scientific journal)

    Publisher: International Society of Global Health
  14. Hedonic service consumption and its dynamic effects on sales in the brick-and-mortar retail context

    Jiaying Zhou, Wirawan Dony Dahana, Qiongwei Ye, Qingyu Zhang, Mingqi Ye, Xi Li

    Journal of Retailing and Consumer Services Vol. 70 No. January p. 103178-103178 2023/01 Research paper (scientific journal)

    Publisher: Elsevier BV
  15. Influence of Product Involvement on Tourist Shopping Behavior: The Mediating Role of Place Attachment, Satisfaction, and Visit Frequency

    Marwa Abdulsalam, Wirawan Dony Dahana

    Journal of International Consumer Marketing Vol. 34 No. 5 p. 552-566 2022/10/20 Research paper (scientific journal)

    Publisher: Informa UK Limited
  16. Influencing factors of the extent, timing, and pattern of online insurance adoption

    Mst. Samanta Nasrin, Wirawan Dony Dahana

    International Journal of Electronic Commerce Studies Vol. 13 No. 3 p. 119-146 2022/09 Research paper (scientific journal)

  17. Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

    Wirawan Dony Dahana, Yukihiro Miwa, Chris Baumann, Makoto Morisada

    Journal of Strategic Marketing Vol. 30 No. 5 p. 481-509 2022/07/04 Research paper (scientific journal)

  18. Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality

    Doris Viengkham, Chris Baumann, Hume Winzar, Wirawan Dony Dahana

    Journal of Business Research Vol. 139 p. 1335-1352 2022/02 Research paper (scientific journal)

    Publisher: Elsevier BV
  19. How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment

    Xi Li, Wirawan Dony Dahana, Qiongwei Ye, Luluo Peng, Jiaying Zhou

    Journal of Retailing and Consumer Services Vol. 62 No. September p. 102607-102607 2021/09 Research paper (scientific journal)

    Publisher: Elsevier BV
  20. What inhibits consumers in emerging countries from engaging in status consumption? A latent class conjoint analysis approach

    A.R.S. Ibn Ali, Wirawan Dony Dahana

    International Journal of Emerging Markets Vol. In press No. ahead-of-print 2021/08/03 Research paper (scientific journal)

    Publisher: Emerald
  21. Behavioral changes of multichannel customers: Their persistence and influencing factors

    Xi Li, Wirawan Dony Dahana, Tongmao Li, Jingbo Yuan

    Journal of Retailing and Consumer Services Vol. 58 No. January 2021/01 Research paper (scientific journal)

  22. Autoencoder-Enabled Potential Buyer Identification and Purchase Intention Model of Vacation Homes

    Fan Li, Sotaro Katsumata, Ching-Hung Lee, Qiongwei Ye, Wirawan Dony Dahana, Rungting Tu, Xi Li

    IEEE Access Vol. 8 p. 212383-212395 2020/11 Research paper (scientific journal)

    Publisher: Institute of Electrical and Electronics Engineers (IEEE)
  23. How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type

    Tengku Munawar Chalil, Wirawan Dony Dahana, Chris Baumann

    Journal of Business Research Vol. 116 No. August p. 324-336 2020/08 Research paper (scientific journal)

  24. Linking lifestyle to customer lifetime value: An exploratory study in an online fashion retail market

    Wirawan Dony Dahana, Yukihiro Miwa, Makoto Morisada

    Journal of Business Research Vol. 99 No. June p. 319-331 2019/06 Research paper (scientific journal)

  25. Effect of Normative and Socioeconomic Power Bases on Japanese Marital Decision-Making Authority

    Zsolt Varga, Wirawan Dony Dahana, Sotaro Katsumata

    Management Studies Vol. 7 No. 2 p. 139-148 2019/02/28 Research paper (scientific journal)

    Publisher: David Publishing Company
  26. Identifying valuable customer segments in online fashion markets: An implication for customer tier programs

    Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana

    Electronic Commerce Research and Applications Vol. 33 No. 1 p. 1-11 2019/01 Research paper (scientific journal)

  27. Influence of individual characteristics on whether and how much consumers engage in showrooming behavior

    Wirawan Dony Dahana, Hee Jae Shin, Sotaro Katsumata

    Electronic Commerce Research Vol. 18 No. 4 p. 665-692 2018/12/01 Research paper (scientific journal)

  28. Behavioral Impacts of Promotion-induced Cross-buying: The Moderating Roles of Age and Gender

    Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana

    Journal of Business Diversity Vol. 18 No. 2 p. 33-45 2018/08/01 Research paper (scientific journal)

    Publisher: North American Business Press
  29. The Effect of Normative and Socioeconomic Power Bases on Japanese Marital Decision Making Authority

    Zsolt Varga, Wirawan Dony Dahana

    Proceedings of 2018 International Conference on Business and Information p. 152-164 2018/06 Research paper (international conference proceedings)

  30. Empirical Study of Heterogeneous Behavior at the Base of the Pyramid: The Influence of Demographic and Psychographic Factors

    Wirawan Dony Dahana, Toshio Kobayashi, Azusa Ebisuya

    Journal of International Consumer Marketing Vol. 30 No. 3 p. 173-191 2018/05/27 Research paper (scientific journal)

  31. Cross-selling across stores or within a store? Impacts of cross-buying behavior in online shopping malls

    Wirawan Dony Dahana, Makoto Morisada, Yukihiro Miwa

    Journal of Marketing Channels Vol. 25 No. 1-2 p. 47-72 2018/04 Research paper (scientific journal)

  32. The Asymmetric Effect of Sex Role Orientation on Japanese Family Purchase Decision Making

    Zsolt Varga, Wirawan Dony Dahana, Sotaro Katsumata

    Journal of Accounting & Marketing Vol. 07 No. 02 p. 1-8 2018/04 Research paper (scientific journal)

    Publisher: OMICS Publishing Group
  33. Dynamic Impact of Unprofitable Cross-buying on Purchase Incidence and Purchase Amount

    Makoto Morisada, Yukihiro Miwa, Wirawan Dony Dahana

    Journal of Management Research Vol. 10 No. 2 p. 65-65 2018/03/25 Research paper (scientific journal)

    Publisher: Macrothink Institute, Inc.
  34. Online Shopping Malls: Behavioral Impacts of Short- and Long-term Store Loyalty

    Yukihiro Miwa, Makoto Morisada, Wirawan Dony Dahana

    International Business Research Vol. 11 No. 3 p. 10-10 2018/02/02 Research paper (scientific journal)

    Publisher: Canadian Center of Science and Education
  35. Functional and Linguistic Bridging in Multinational Corporations: Moderating Effect of Cultural Identity Integration

    Ting Liu, Tomoki Sekiguchi, Wirawan Dony Dahana

    Discussion Papers in Economics and Business, Osaka University p. 18-26 2018 Research paper (bulletin of university, research institution)

  36. Asymmetric Persuasive Effects of Gain- and Loss-related Messages in Electronic Word of Mouth

    Heejae Shin, Wirawan Dony Dahana

    International Journal of Business and Management Vol. 12 No. 12 p. 82-82 2017/11/20 Research paper (scientific journal)

    Publisher: Canadian Center of Science and Education
  37. Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes

    Yukihiro Miwa, Makoto Morisada, Wirawan Dony Dahana

    International Journal of Marketing Studies Vol. 9 No. 5 p. 1-1 2017/09/30 Research paper (scientific journal)

    Publisher: Canadian Center of Science and Education
  38. カテゴリーベース処理の選択行動モデルと市場戦略への示唆

    Sotaro Katsumata, Wirawan Dony Dahana, Nozomi Nakajima

    Communications of the Operations Research Society of Japan Vol. 62 No. 2 p. 92-100 2017/02 Research paper (scientific journal)

  39. The Moderating Roles of Prior Attitude and Message Acceptance in Electronic Word of Mouth

    HeeJae Shin, Wirawan Dony Dahana

    International Journal of Business and Information Vol. 12 No. 2 p. 183-207 2017 Research paper (scientific journal)

  40. Investigating the Influence of Prior Knowledge and Propensity to Accept Messages on Electronic Word of Mouth Effect

    HeeJae Shin, Wirawan Dony Dahana

    Proceedings of 2015 International Conference on Business and Information p. 1-23 2015 Research paper (international conference proceedings)

  41. An Integrated Model of Demand Allocation among and within Product Categories

    Wirawan Dony Dahana, Nobuhiko Terui, Nozomi Nakajima

    DSSR Discussion Papers Vol. 28 No. 28 p. 1-50 2014/11 Research paper (bulletin of university, research institution)

    Publisher:
  42. The Effect of Assortment Changes on Consideration Set Formation

    Wirawan Dony Dahana

    Contemporary Management Research Vol. 9 No. 3 p. 231-246 2013/09/30 Research paper (scientific journal)

    Publisher: Academy of Taiwan Information Systems Research
  43. Study on the effect of reference in extensive buying problem

    Feranisa Prawita Raras, Wirawan Dony Dahana

    Proceedings of 2013 International Conference on Business and Information p. 1-14 2013 Research paper (international conference proceedings)

  44. Consumer Decision Processes in Product Search and Purchase at Online Store.

    Wirawan Dony Dahana

    Proceedings of International Workshop on Marketing Science and Service Marketing 2012/04 Research paper (international conference proceedings)

  45. Inferring Evoked and Consideration Set from Scanner Data

    Wirawan Dony Dahana, Nozomi Nakajima

    Discussion Papers in Economics and Business, Osaka University p. 11-34 2011/12 Research paper (bulletin of university, research institution)

  46. Investigating Variety Seeking Behavior across Multiple Product Categories.

    Wirawan Dony Dahana

    Proceedings of Tsukuba-Tohoku Joint Workshop on New Directions of Research in Marketing, Tokyo. 2010/10 Research paper (international conference proceedings)

  47. 購買履歴データによる顧客別参照価格の特定化とCRM実践の可能性

    ウィラワン ドニ ダハナ, 照井伸彦

    マーケティング・サイエンス Vol. 53 No. 9 p. 380-387 2009/01 Research paper (scientific journal)

  48. A Threshold Choice Model and Its Application to Pricing Strategy

    Wirawan Dony Dahana, Nobuhiko Terui

    Annual report of the Economic Society, Tohoku University Vol. 68 No. 1 p. 33-51 2006/10 Research paper (bulletin of university, research institution)

    Publisher:
  49. Reference price formation model for heterogeneous consumers

    Wirawan Dony Dahana, Nobuhiko Terui

    Working Paper, Osaka University p. 1-34 2006 Research paper (bulletin of university, research institution)

  50. Price customization using price thresholds estimated from scanner panel data

    Nobuhiko Terui, Wirawan Dony Dahana

    Journal of Interactive Marketing Vol. 20 No. 3-4 p. 58-70 2006 Research paper (scientific journal)

  51. Estimating heterogeneous price thresholds

    Nobuhiko Terui, Wirawan Dony Dahana

    Marketing Science Vol. 25 No. 4 p. 384-391 2006 Research paper (scientific journal)

  52. 非対称市場反応を考慮した市場構造分析

    ウィラワン ドニ ダハナ

    研究年報『経済学』, 東北大学大学院経済学研究科 Vol. 67 No. 4 2005 Research paper (bulletin of university, research institution)

  53. 消費者セグメンテーションと価格カスタマイゼーション戦略

    ウィラワン ドニ ダハナ

    東北経済学会誌 2004/04 Research paper (scientific journal)

Misc. 5

  1. カテゴリーベース処理の選択行動モデルと市場戦略への示唆 (特集 データ解析コンペティション : 次世代への架け橋)

    勝又 壮太郎, ウィラワン・ドニ・ダハナ, 中島 望

    オペレーションズ・リサーチ = Communications of the Operations Research Society of Japan : 経営の科学 Vol. 62 No. 2 p. 100-109 2017/02

    Publisher: 日本オペレーションズ・リサーチ学会 ; 1956-
  2. Incorporating Consumer Search Objectives into Purchase Decision Model

    Journal of Marketing Science Vol. 25 No. 1 p. 15-35 2017

    Publisher: Japan Institute of Marketing Science
  3. 計量書誌学アプローチによる イノベーション普及理論レビューと今後の展望

    勝又 壮太郎, 西本 章宏, ウィラワン・ドニ・ダハナ, 飯野 純彦, 井上 哲浩

    マーケティング・サイエンス Vol. 24 No. 1 p. 26-52 2016

    Publisher: 日本マーケティング・サイエンス学会
  4. マルコフ連鎖モンテカルロ法

    ダハナ ウィラワン・ドニ

    オペレーションズ・リサーチ : 経営の科学 = [O]perations research as a management science [r]esearch Vol. 55 No. 8 p. 491-492 2010/08/01

    Publisher: 公益社団法人日本オペレーションズ・リサーチ学会
  5. A Threshold Choice Model for Asymmetric Market Response and Segmentation

    Vol. 71 p. 339-340 2003/09/01

Publications 2

  1. Rによるマーケティング・データ分析 : 基礎から応用まで

    Dahana, Wirawan Dony, 勝又, 壮太郎

    新世社,サイエンス社(発売) 2023/03

    ISBN: 9784883843671

  2. マーケティングの統計分析

    照井, 伸彦, Dahana, Wirawan Dony, 伴, 正隆

    朝倉書店 2009/09

    ISBN: 9784254128130

Institutional Repository 5

Content Published in the University of Osaka Institutional Repository (OUKA)
  1. The Role of Prior Attitude and Consumption Orientation in Consumer Response to Unfair Negative Word of Mouth

    Sakiyama Ryo, Wang Ziyuan, Dahana Wirawan Dony, Pham Long Tam

    International Journal of Consumer Studies Vol. 49 No. 3 2025/04/21

  2. The nexus between environmentally responsible behavior and destination attractiveness : The mediating role of place attachment

    Abdulsalam Marwa, Wirawan Dony Dahana

    Osaka Economic Papers Vol. 73 No. 1 p. 1-15 2023/06

  3. Functional and Linguistic Bridging in Multinational Corporations : Moderating Effect of Cultural Identity Integration

    Liu Ting, Sekiguchi Tomoki, Wirawan Dony Dahana

    Discussion Papers In Economics And Business Vol. 18-26 p. 1-34 2018/08

  4. Inferring Evoked and Consideration Set from Scanner Data

    Wirawan Dony Dahana, Nakajima Nozomi

    Discussion Papers In Economics And Business Vol. 11-34 2011/12

  5. Inferring Consideration Set from Scanner Data

    Wirawan Dony Dahana, Nakajima Nozomi

    Discussion Papers In Economics And Business Vol. 11-25 2011/08